Back in December I shared with you a new site that I was excited about, called Processed Identity. If you remember, the mission of the site is “sharing how you got there”, and focused on exploring and emphasizing the creative process used to develop brand identities. Since then a lot has happened, with the site launch in mid January and the first round of contributions and discussions.

It’s been great to see such a positive response from the community to a valuable initiative such as this. As I said before, it’s ideas like Processed Identity that do a lot to communicate the value of what we do and communicate the intricate process that we all go through for our clients. Here are a few highlights from the first few months:

• The first study by creative firm We Are Him + Her detailing how they came to develop their own identity, which you can read here.
• A pretty interesting discussion around how many creative concepts to show to clients.
• The second study by firm Hexanine on designing an identity for the Shevet Achim organization, which can be found here.
• A great article by founder Steve Zelle communicating the value of the creative process to clients.

If you haven’t checked out Processed Identity yet, swing by and see what’s new. Be sure to give both Processed Identity (@processed_id) and founder Steve Zelle (@idapostle) a follow on the Twitters.

The new Processed Identity home page