Imagine yourself getting ready to do some shopping. Or perhaps grabbing a bite to eat. Do you choose a store or restaurant you’ve been before, or do you try some place new? If you try someplace familiar, somewhere you’ve been before, chances are it’s because of good products or good food. But it might also have something to do with the experience, the way that place made you feel, and how much fun you may have had before. Not only is a quality product important to a brand, but also the space that product lives in. A well designed branded environment can have a significant impact on the performance of a company and ultimately its brand.